DIGITAL / CONTENT / TV / PRINT
The Olympic Movement brings out the best of humanity - uniting cultures from around the world. Working with the International Olympic Committee, we created a campaign that celebrated the spirit of the Movement and the Olympic Games.
The Movement itself is designed to bring out the best of us – individually and collectively. We wanted to harness that belief. Because the truth is, everyone is ‘the best’ at something. We started by creating a digital campaign called the Best of Us Challenge, that encouraged kids to compete against Olympic Athletes – not in their sport, but in challenges any arm chair athlete could compete in. It was a global interactive experience geared at inspiring youth to share their Olympic Spirit. And it delivered millions of engagements.
Named Best Spot of the Year by Shots Magazine, this TV commercial was translated into 30 languages, ran around the world and was played before each event at the Winter Olympic Games in Vancouver.
We also partnered with director Johnny Kelly to create a cool little stop motion video. Made from hundreds of cut paper frames, we used the artwork to create posters, banners, fliers and more across the Vancouver Games.